BEHR Is Here: The Colors Worth Testing First

We’re excited to welcome BEHR to the Samplize lineup. Whether you’ve painted with BEHR before or you’re discovering the brand for the first time, their colors are now available as oversized, peel-and-stick samples, so you can test them on your own walls before committing to a can.

A Bit About BEHR

BEHR has been a go-to paint brand for decades, known for a color range that spans everything from quiet, livable neutrals to punchy, statement-making shades. It’s one of the most widely available paint brands in the country, which means there’s a good chance you’ve already seen a BEHR color in a friend’s home, a favorite café, or a listing photo without realizing it. Now, instead of guessing how a color will look in your own space, you can sample it directly on your wall, in your own light.

BEHR is known for strong performance at an accessible price point, consistently earning high marks for durability, stain resistance, and coverage. The brand also offers a range of tiers, from budget-friendly everyday paints to premium, higher-durability lines, so there’s an option to match almost any project’s needs and budget. Whatever tier you land on, the color comes first, and that’s exactly what a Samplize swatch helps you nail down before you buy.

Best-Selling Neutrals

Neutrals are where most people start, and BEHR has built a reputation for warm, livable shades that work across nearly any room. These are the colors people return to again and again because they’re easy to live with and even easier to pair.

Blank Canvas - A warm, inviting white that acts as an effortless, adaptable backdrop.

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Swiss Coffee - A classic creamy off-white with a soft, cozy feel.

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Antique White - A heritage light tint that brings traditional warmth to trim, kitchens, and living spaces.

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Spanish Sand - A balanced, soft greige with gentle gray undertones and light brown warmth.

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Even Better Beige - A flexible medium neutral with subtle warmth that pairs easily with earthy tones and wood finishes.

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Top Popular Blues and Greens

For anyone drawn to color with a little more personality, BEHR’s blues and greens tend to be the first place people look. These shades read as calm and grounding without feeling flat, spanning everything from soft sage to deep jewel tones.

Hidden Gem - A smoky jade, and Behr’s 2026 Color of the Year, blending balanced blue-green undertones.

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Jungle Camouflage - A soft, versatile grayish-green offering an effortless, relaxed feel.

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Watery - A popular, spa-like soft blue-green, ideal for laundry rooms, vanities, and cabinets.

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Bold Colors Worth Trying

Sometimes a room calls for something with more presence. BEHR’s bolder shades feature saturated jewel tones, deep darks, and rich nature-inspired hues, offering rich, dramatic options for anyone ready to make a statement wall or commit to color in a smaller space like a powder room or entryway.

Rumors - A rich ruby red that served as Behr’s 2025 Color of the Year, adding deep drama and luxury.

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Flirt Alert - A vibrant, high-energy bright red that stands out on front doors or statement furniture.

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Cracked Pepper - A timeless, soft black that anchors spaces with modern warmth and high-contrast elegance.

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Espresso Beans - A heavy, saturated dark brown that delivers a cozy, powerful design punch.

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The Bottom Line

With BEHR now part of the Samplize lineup, there are even more ways to find the right color for your space, and even more reasons to sample before you paint. Order a few BEHR shades alongside your other favorites and see how they hold up in your own light.